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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Can_I_use_one_license_key_on_sites_with_different_domain_suffixes_(TLDs)|183" />
  </query-continue>
  <query>
    <pages>
      <page pageid="25" ns="0" title="JReviews:Modules" />
      <page pageid="183" ns="0" title="JReviews:License FAQ" />
      <page pageid="193" ns="0" title="Can I install JReviews in a development domain?" />
      <page pageid="195" ns="0" title="Can I use one license in domains with different domain suffixes (TLDs)?" />
      <page pageid="196" ns="0" title="Can I customize the code to extend the functionality of JReviews?" />
      <page pageid="202" ns="0" title="Can I change the size of existing listing thumbnails?" />
      <page pageid="295" ns="0" title="Moving a JReviews install to a different server" />
    </pages>
  </query>
</api>