How to improve rich snippets using microformats

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JReviews themes use microformats to create rich snippets for google search results. More info about rich snippets is available here: http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html

By default, JReviews themes use hReview and hReview-aggregate microformats.

Using the Google Rich Snippets Testing Tool, we can check how Google recognizes microformats on our site:


RichSnippets1.png


You can improve the rich snippets by adding additional microformats. For business listings, we can include hCard microformat. More info: http://microformats.org/wiki/hcard

To include hCard microformat, edit the theme file of the listing detail page:

  • com_jreviews/jreviews/views/themes/{your_theme}/listings/detail.thtml