How to improve rich snippets using microformats

JReviews themes use microformats to create rich snippets for google search results. More info about rich snippets is available here: http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html

By default, JReviews themes use hReview and hReview-aggregate microformats.

Using the Google Rich Snippets Testing Tool, we can check how Google recognizes microformats on our site:

You can improve the rich snippets by adding additional microformats. For business listings, we can include hCard microformat. More info: http://microformats.org/wiki/hcard

To include hCard microformat, edit the theme file of the listing detail page:

• com_jreviews/jreviews/views/themes/{your_theme}/listings/detail.thtml

Find this code:

<h1 class="contentheading item">
  <!-- BEGIN TITLE AND ICONS -->
  <span class="fn"><?php echo $this->action == 'detail' ? $Routes->content($listing['Listing']['title'],$listing) : $listing['Listing']['title'];?></span> 
  <span class="jr_hidden"><?php echo $introImage;?></span>

and replace it with this:

<h1 class="contentheading item vCard">
    <!-- BEGIN TITLE AND ICONS -->
    <span class="fn org"><?php echo $this->action == 'detail' ? $Routes->content($listing['Listing']['title'],$listing) : $listing['Listing']['title'];?></span> 
    <span class="jr_hidden"><?php echo $introImage;?></span>
    <span class="jr_hidden adr">
        <span class="country-name"><?php echo $CustomFields->field('jr_country',$listing); ?></span>
        <span class="region"><?php echo $CustomFields->field('jr_state',$listing); ?></span>
        <span class="locality"><?php echo $CustomFields->field('jr_city',$listing); ?></span>                
        <span class="street-address"><?php echo $CustomFields->field('jr_address',$listing); ?></span>                    
        <span class="postal-code"><?php echo $CustomFields->field('jr_postalcode',$listing); ?></span>        
    </span>
    <span class="jr_hidden geo">
        <span class="latitude"><?php echo $CustomFields->field('jr_latitude',$listing); ?></span>
        <span class="longitude"><?php echo $CustomFields->field('jr_longitude',$listing); ?></span>        
    </span>