Why existing listings lost images and fields after creating a plan for existing categories
From JReviews Documentation
If you create a listing plan for a category that already has listings (created before listing plans were available), all images and custom fields will be hidden in those existing listings.
For existing listings you need to create a free base plan that will include the images and custom fields.
When you save the free listing plan, you will see a Create orders button next to the plan. When you click this button, it will generate orders and apply this free plan to all existing listings that don't have a plan: